I’m Hazel. A Tech Integrator for soul-led coaches, founders, and thought leaders. Most of my work is invisible by design. The kind of work that disappears when it’s done well, so the founder can stay close to what called them into this in the first place. Toward operational ground that actually holds the mission.
Mother of four. Working from my home office in the Philippines since 2014.
I started out as a virtual assistant.
What I quickly noticed wasn’t the work itself. It was the architecture behind it.
The way a tagging mistake could quietly cost someone a client. The way a broken sequence could cool a warm lead. The way a small fix in the right place could change a whole launch.
Twelve years later, I’ve worked behind the scenes of over 100 launches with coaches, authors, speakers, and heart-led entrepreneurs. I’ve migrated 60+ platforms, built 400+ automations, and held client work that’s lasted nine years and counting. I don’t talk much about that part publicly.
The clients I serve don’t need a louder integrator. They need a steadier one.
Most marketing problems are operations problems in disguise.
When leads aren’t converting, when launches feel heavier than the last one, when the team keeps asking the same questions, the answer is rarely another tool or funnel. It’s usually two or three stages of the business quietly leaking, and the rest of it covering for them.
Once I see your funnel, I can’t unsee the leaks. After this many backends, the patterns are visible immediately. Offer OS is the framework I built to make that fixable. Repeatable, documented, and clear. So the system holds the mission, and the founder gets to stay in the work only they can do.
Outcome
Knowing your systems work, your team knows what to do, and your business no longer lives inside your head.
Mission
Systems that hold the mission, not pull you away from it. Built for businesses that mean something.
Craft
Smaller numbers, deeper work. I take on a handful of clients at a time so the work stays at depth.
Care
SOPs are how I make systems transferable. Your team can run what I built without me in the room.
I think in logic, edge cases, and flows. I catch what others miss: duplicate triggers, wrong audiences, broken sequences, the small gaps that quietly cost. I work with a small number of clients at a time so the work stays at depth, not surface.
I’m best suited to founders who already have something real: a proven offer, paying clients, an audience, and want a steady hand on the operational side so they can focus on the work only they can do.
If you run assessments with your own clients, these may say something useful about how I’ll show up in the work.
CliftonStrengths
Kolbe A
High Fact Finder, balanced Follow Thru and Quick Start. I’ll ask all the questions, get clear on the system, and move methodically without skipping steps.
Enneagram
The helper with a principled edge.
Human Design
Deep focused work behind the scenes. I need solitude to see the operational patterns clearly, then initiate action and inform you about what I built. That’s how it shows up when we work together.
The through-line across all of these is the same: I move deliberately, do the work in focused solitude, and stay in relationship with the founder I’m building for. My Human Design confirms it (Manifestor, 6/2, Emotional Authority) but the Enneagram Type Two explains why it matters to me. I only take on work I believe in, and I move on it when the timing is emotionally clear, not when the pressure is loudest.
Calm, methodical, warm, and resistant to shortcuts. That’s how it shows up when we work together.
The discovery call is 30 minutes. We walk through what’s costing you most operationally and whether the Offer OS Setup is the right fit. If you’d rather start smaller, the Audit maps it for $497.