Soul-led coaches, founders, and thought leaders

Optimize what matters.
Systemize what works.

I help turn proven offers into repeatable systems. Through Offer OS, your business gains seamless client experiences, sustainable growth, and the freedom to lead.

Book the Offer OS Audit, $497
Hazel Olaguivel, Tech Integrator
Trusted by coaches, authors, and thought leaders
Built behind the scenes
12
years
supporting coaches
9+ yrs
longest client relationship
100+
offers launched
60+
platform migrations
400+
automations built
Hazel working at a cafe

I’ve been in the backend of 100+ launches

Most coaches don’t have a marketing problem. They have a systems problem wearing a marketing costume.

You’ve built something meaningful. A proven offer. Paying clients. An audience that trusts you. The work matters, and you can feel it landing.

What you didn’t quite plan for is how complex the operational layer would get.

Voice drift

Nurture emails written 18 months ago that don’t sound like you anymore.

Launch drag

Launches that require constant manual intervention.

Delivery

Delivery quality varying based on how busy you are personally.

Tagging

Multiple opt-ins added over time. Nobody is properly tagged.

Welcome

Everyone gets the same generic welcome sequence.

Conversion

Sales pages converting below expectation.

Onboarding

New clients asking basic questions that should be answered in onboarding.

Retention

Past clients disappearing from your CRM with no repeat-purchase logic.

And nothing is documented. The entire operational layer of your business lives inside your head.

These look like separate to-dos. They’re actually the operating logic of your whole business. You’re doing the work of five roles because there’s no map showing which stage is leaking and what to fix first.

That’s the work. I build the behind-the-scenes systems that let your offer become repeatable, so your energy goes back to the mission only you can lead.

Hazel
Tech Integrator

Not ready for the full Setup? Start with the Offer OS Audit ($497). You’ll walk away knowing exactly where your systems are leaking.

Or maybe you’re earlier.

You have the offer. You have the audience. The systems just haven’t been built yet.

That works too. The Offer OS Setup handles the greenfield build the same way it handles the rescue.

Either way we’re building the operational layer that lets the business scale without your energy powering every step. Whether you’re untangling what grew or wiring what was never there, the work is the same.

The Offer OS Setup

Offer OS: the full customer journey tech setup.

Offer OS isn’t a consulting package. It’s an end-to-end rebuild of your client journey.

I use an eight-stage operational lens to diagnose, rebuild, and hold the backend of soul-led businesses.

Attract. Capture. Nurture. Convert. Onboard. Deliver. Retain. Systemize.

  • We map exactly what’s broken.
  • We implement the tech stack.
  • We connect the platforms.
  • We build the automations.
  • We test the system.
  • We document the SOPs.
  • We train your team to run it.

One package. One price. One clear outcome.

The investment

$3,500

normally $5,000

The timeline

1 to 3 months
Let’s see what becomes possible →

Want a smaller first step? The Offer OS Audit maps what’s broken for $497.

Want to understand how Offer OS works? Read more about the framework →

how we build it…

Three phases, from diagnosis to handoff.

01

The Deep Dive Audit

We map exactly what’s broken. I review your actual stack. Automations, sequences, tagging, integrations. I surface where the operational drag is concentrated and design the strategic fix.

02

The Build

We implement the tech stack. We rebuild the stages of your business costing you most. We connect the platforms and build the automations. The operational layer stops living in your head.

03

The Handoff

We test the system. We document the SOPs. We train you or your team to run it. You walk away with documented systems your team can actually maintain.

Here’s what changes

Operational Confidence.

The grounded certainty that your business runs the way you designed it to, whether or not you’re the one in the room.

When you work with me, you…

What waiting actually costs

The systems don’t get better by themselves.

The backend that holds at 50 leads is the same backend that quietly fails at 500. Every launch on top of it borrows energy from the work only you can do.

The next launch usually exposes what the last one carried. Better to find the gap on a calm Tuesday than on launch day.

The mission

Systems should support your mission, not pull you away from it.

Who this is for.

Soul-led coaches, authors, speakers, healers, and online educators. Mission-driven work. Not corporate.

Your business is past the validation stage.

You already have a proven offer, paying clients, an audience that trusts you, existing systems, and usually some team support. You’re not startup-early. You’re not enterprise-late. You’re growing enough that complexity has caught up but the systems underneath haven’t.

If operational drag is the thing slowing you down, you’re in the right place.

Here’s what becomes possible

When the systems hold, the founder gets to lead again.

Erin Merrihew
Connection & Empowerment Coach

She has just given such great advice every step of the way and really kind of walked me through those transitions so it wasn’t stressful, it was really streamlined.

Julie Reisler

She’s so creative and so willing to take ideas and run with it.

She’s a collaborator. We’ve done meetings together and it doesn’t matter that I live halfway around the world from her. She’s just a sweetheart, a team player, and such a delight to work with.

Hazel, I’m so grateful that you’ve come into my life and have elevated me with my business and I know that you are going to be amazing for anyone who wants to work with you.

Julie Reisler

Board-certified Coach, Author, TEDx speaker, host of the You-est You Podcast, faculty at Georgetown University and Founder of the Intuitive Life Designer Coach Academy.

Real messages from real clients

What clients say

Message from Lee: I am very excited to work with you, too. You and your team are truly magical. In all my years in business, I have never had tech support so good.

“Best tech support in years.”

Message from Frances: YAY YAY YAY. Doing the happy dance over here. I love it, and it is so helpful for me to see it so I know what tweaks I want to make.

“She made my launch feel joyful.”

Message from Rose: Thank you so much Hazel, you were very creative problem solving all these challenges, I really appreciate it. You are amazing at what you do.

“Creative problem-solving I trusted.”

Objections, named

The stories we tell ourselves.

I’ve heard each of these from coaches I’ve supported across a decade of backend builds. The stories are real. They’re usually what keeps a backend quietly broken longer than it needs to be.

“I should probably know how to do this myself.”

You don’t need to. The same way you don’t need to file your own taxes to run a business that has them, you don’t need to wire a behavioral automation to run a business that uses one. Your work is what only you can do. The systems behind it are mine.

“I just need someone to do tasks, not strategy.”

Most of the time, the tasks ARE the strategy. Whether tags fire correctly. Whether sequences skip the right people. Whether your funnel actually passes data to your CRM. These look like to-dos. They’re the operating logic of your whole business.

“I’m not big enough for this yet.”

The smaller you are, the easier this is to fix. The biggest migrations I’ve done were for businesses that grew before their backend caught up. Tightening the systems now means you grow without breaking. You don’t need to be big to need this. You need to be growing.

Hazel Olaguivel
When you’re ready…

Let’s figure out where to start.

The discovery call is 30 minutes. We walk through what’s costing you most operationally, what the Offer OS Setup would cover for your business, and what the timeline looks like.

Book an Offer OS Call Start with an Audit ($497)
@hazel.olaguivel
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